SEO / SEM: Search Engine Optimization
Search Engine Optimization, also called SEO, is the art and science of ranking higher on Google and other search engines. With good search engine optimization practices, you can get organic traffic to your site. Organic traffic is highly desirable because it doesn’t come with a pay-per-click cost. However, even more important is the fact that organic traffic is very high-intent—users who click on your site from search engine results are actively searching, and they want to engage! This is why SEO traffic is one of the most powerful ways to get new leads.
Keyword & Competitive Research
The WCES team begins SEO engagements by performing detailed keyword and competitive research. We’ll analyze competitors in your industry, checking their keyword and backlink gaps to see how we can catch up to, and pass, their results. We’ll also identify focus key phrases—key phrases searched with high volume by users, but with an achievable competitive difficulty.
On-Page SEO & Content Development
On-Page SEO refers to SEO performed on the page content that the user actually reads. On-Page SEO Optimization involves tweaking your headings, page content, alt tags, and more to gain rankings for ideal focus keyphrases. The WCES team has several exceptional copywriters, meaning we can create SEO-optimized content that ranks well, but also sounds like it has been written for humans, not just for robots.
Technical SEO & Speed Optimization
Google and other search engines prioritize sites that are technically excellent, which includes an analysis of everything from metadata to alt tags to site speed. Our team can help dial in your technical SEO, using a combination of different SEO scanners to check for errors, then working on the code of your site to improve your site’s technical profile.
Get in Touch
Let’s talk. Let us know how we can help you and your organization. We’d love to connect soon!
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