Paid Ad Campaigns
Paid advertising is one of the most effective ways to turbocharge a campaign. Whether you work with one of our exceptional partnered publishers or manage content creation with your own team, the WCES team can help support and optimize your paid ad deployment. While organic campaigns like Search Engine Optimization (SEO) can be a great slow-and-steady way to drive more traffic, PPC (Pay-Per-Click) campaigns allow you to see results quickly. Our team at WCES is highly familiar with CRO (Conversion Rate Optimization) optimization for PPC campaigns, across platforms. While we primarily work with Facebook, Instagram, and Google Search ads, most ad platforms are similar.
Demographic Research & User Targeting
It takes experience, and trial and error, to find your ideal customer on social media. Our team will research your customer demographic, creating lookalike audiences and split testing initial campaigns on different segmented groups of users.
Creative Asset Development
With graphic design, copywriting, and even video editing capabilities, the WCES team knows how to create ad assets that get engagement. We’ll create initial creative assets and split test different asset versions across different audiences to find what engages potential customers most effectively.
MONTHLY CRO AND ROAS OPTIMIZATION
On a monthly basis, our team will provide a report on key metrics that helps you visually see your conversion rates, return on ad spend, and other key numbers that matter to the campaign objectives. Whether we are building an audience or generating new customers, we’re dedicated to optimization.
Get in Touch
Let’s talk. Let us know how we can help you and your organization. We’d love to connect soon!
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